This is the section the retailer lists will not write, because these are their best-selling gift items. Skip these, or at least go in with your eyes open.
The all-in-one gift set. A humidor, a cutter, a lighter, an ashtray, and a hygrometer, all in one box, at a price that could not possibly support any one of those things being good. What usually happens is a cutter that tears the cap, a lighter that dies in a month, a hygrometer that reads wrong, and a humidor lid that does not seal. Worse, a cigar lover already owns the core tools, so you have given them worse copies of things they have. Spend the same money on one good item from the budget table instead.
The cheap glass-top humidor. They look great on a shelf, but a big glass panel in a thin lid is a sealing problem, and budget boxes often struggle to hold humidity at all. It is telling that retailers market higher-humidity packs specifically for inexpensive and glass-top humidors, to compensate for the leaks. If a humidor is the gift, a solid wooden lid that closes on a cushion of air is what you are paying for.
The no-name torch lighter. I tell people buying for themselves that an inexpensive torch is fine, and I stand by that, but there is a difference between an inexpensive torch from a maker that stands behind it and the unbranded ones that come bundled in gift boxes. The unbranded kind tends to fail early, and a lighter that will not light is worse than no gift. Buy from an established maker with a warranty.
The analog hygrometer. Those little round dials are often several points off out of the box, which means the person relying on one is guessing. A small digital unit is cheap and honest.
Cigar-themed decor and novelties. Signs, cigar-shaped things, glasses with a built-in cigar rest, joke giant cigars. Fun for a minute, then a shelf, then a drawer.
Flavored or infused cigars for a traditional smoker. If their humidor is full of regular premium cigars, a sweet-tipped or infused cigar reads as a gift for someone else. Give flavored cigars only to people who already smoke them.